The market of Telegram tools all looks the same: everybody has scraping, sending and "anti-ban". The difference shows up in week three, when the database runs out, accounts start falling over and replies get lost across five windows. Below are the questions worth asking before you buy rather than after.
1. What happens when an account gets restricted?
The main question. A campaign runs off a pool, any account eventually catches a spam block, and from there three scenarios are possible:
- sending silently continues into the void - the worst case, you find out a week later;
- the account stops and its leads hang in the middle of the sequence;
- the account stops, touches move to a backup and the lead keeps receiving the sequence - the option you actually want.
2. Is there a real warm-up?
"Anti-ban" on a website almost always means random pauses between messages. A real warm-up is a separate phase in the account's life: no sending in the first days, then a limit that grows in steps, and only then working volume. Ask directly: how many days does warm-up take and what is the limit at each stage.
3. How risk is measured
A good answer is that there is one number per account computed from behaviour: complaints, sending speed, share of rejections, @SpamBot signals. A bad answer is "we monitor the accounts". In Meliora this is the Risk Score 0-100: under 30 the account works, 30-60 sends it to warm-up, above that it stops.
4. Proxies: one per account or one for all?
If the whole pool goes through one address, the accounts are not independent and blocks arrive as a group. The right setup is a dedicated proxy per account with a stable geolocation. Ask at the same time whether you can bring your own proxies and accounts.
5. Where you will read the replies
Sending is half the job. The other half is the hundred conversations a month that somebody has to run. If replies stay inside the Telegram accounts themselves, you get five windows and manual sorting. You need a shared inbox: all conversations in one queue, with the campaign and the touch number visible, and a reply that automatically stops further touches.
6. Is there a pipeline rather than a list of chats?
A lead should move through stages from first touch to closed deal, and the card should remember the source, the campaign and the message history. Without that, a month later you will not be able to answer a simple question: which campaign brought money and which one only brought touches.
7. A suppression list and deduplication at team level
Check that the suppression list is shared across all accounts and all managers. Otherwise the same person gets messaged twice from different accounts - a direct route to a complaint and to an awkward conversation with a client.
8. What is in the report?
The minimum that should be visible without exports: touches, delivery, replies, share of relevant ones, meetings and the state of every account. If the report ends at "sent", there is nothing to manage the channel with.
9. How you get in and out
A trial with no card, no automatic charges, and the ability to take your leads and message history with you when you leave. Ask separately whose the accounts are: they should stay yours.
Summary table
| Criterion | A bad answer | A good answer |
|---|---|---|
| Account block | "That does not happen" | Auto-stop + touches move to a backup |
| Warm-up | "We have anti-ban" | Three stages, limits by day, 3 weeks |
| Risk assessment | "We watch it manually" | One number per account from behaviour |
| Proxies | Shared across the pool | 1:1, your own geo, bring your own |
| Replies | Inside the accounts | Shared inbox with touch history |
| Pipeline | A list of chats | Stages, source, per-campaign report |
| Suppression list | Per account | Team-wide with deduplication |
| Payment | Card in the trial, auto-charge | Trial with no card, company invoice |
Red flags
- A conversion promise. "We will bring you 30 leads a month" before anyone looked at your database and your offer is a sales pitch, not a calculation.
- "Unlimited sending with no bans." There is no unlimited in Telegram: the limit is dynamic and depends on complaints.
- No answer about proxies. That means the pool is shared.
- No trial, or a trial that asks for a card. A tool of this class can only be tested on your own database and your own accounts.
- The accounts stay with the vendor. When you part ways you lose both the pool and the history.
Frequently asked questions
What is the difference between a sending tool and an outreach platform?
A sending tool solves "deliver the message". An outreach platform covers the whole path: build the audience, send with limits, receive replies in a shared inbox, move the lead through the pipeline and show the report. The difference becomes obvious past a hundred conversations a month.
Do we need our own accounts and proxies?
You can bring your own or take them from the vendor. What matters is different: the accounts should stay yours, and the proxies should be dedicated, one per account.
How many accounts do you need to start?
For a solo setup two working accounts plus one warming up are enough. A team of 3-5 managers usually needs 10-15 accounts to hold the volume and survive individual accounts dropping out without stopping the campaign.
Can we test before paying?
Meliora has a 10-day trial with no card and no automatic charges: you connect your own accounts and run a real campaign. That is the only way to check a tool, because the result depends on your database rather than on a feature list.
What should we look at first?
At how the system behaves during an incident. Everything else - scraping, templates, integrations - is done roughly the same way by everyone. Platforms differ in what happens when an account is stopped.